Home Buyer Statistics

Active home search (median):
• Number of weeks searched: 12
• Number of homes seen: 15

First-Time vs. Repeat Buyers:
• First-time buyers: 50%
• Repeat buyers: 50%
• Median age of first-time buyers: 30
• Median age of repeat buyers: 49

Actions taken as result of Internet home search:
• Walked through a home viewed online: 45%
• Found agent used to search/buy home: 29%
• Drove by/viewed a home: 21%

Information sources used in home search:
• Internet: 74% (86% CA)
• Real estate agent: 69%
• Yard sign: 22%
• Open house: 12%
• Newspaper ad: 9%
• Home book or magazine: 6%
Source: 2010 National Association of REALTORS® Profile of Home Buyers and Sellers

For Sale By Owner (FSBO) Statistics

FSBOs accounted for 9% of home sales in 2010.                                                                                                                                                                                              The typical FSBO home sold for $140,000 compared to $199,300 for agent-assisted home sales.

FSBO Methods Used to Market Home:
• Listing on Internet . . . 27%
• For-sale-by-owner Web site . . . 11%
• Yard sign . . . 46%
• Friends/neighbors . . . 39%
• Newspaper ad . . . 12%
• Open house . . . 14%

Most Difficult Tasks for FSBO Sellers:
• Getting the right price . . . 23%
• Preparing/fixing up home for sale: 18%
• Selling within the planned length of time: 14%
• Having enough time to devote to all aspects of the sale: 13%
• Understanding and performing paperwork: 10%
Source: 2010 National Association of REALTORS® Profile of Home Buyers and Sellers